As of Monday, NYC-based Gay Men’s Health Crisis began the I Love My Boo campaign. Ads such as the one below can now be seen on NYC subways:
I Love My Boo is an important campaign because it features real young men of color loving each other passionately…Rather than sexualizing gay relationships, this campaign models caring, and highlights the importance of us taking care of each other.
There are also Spanish versions of the ads. Love it.